The eCommerce landscape is radically different to how it was in 2008 when Magento first came on the scene. With its latest iteration, however, Magento 2 stays ahead of the curve and has cemented its position as the leading eCommerce platform on the web.
Even just one year can be a long time in the digital world, so the changes we’ve seen over a decade have been tremendous. To keep up with the fast-changing trends of the digital world, it’s important that businesses learn to adapt to new technologies, platforms and processes in real time.
Online shopping today is an entirely different beast compared to 2008. Customers have moved away from desktops to their phones and tablets for easier browsing on the go, and the overall shopping experience has become quicker and more personalised.
With a store built using Magento 2, you can compete with the big hitters of the eCommerce world thanks to the tools and performance of an enterprise-class platform. Here we take a look at the finer detail of why more and more merchants are turning to Magento 2 for their online stores.
The base structure of Magento 2 has been refined and modernised, making it flexible, futureproof and far easier to use when compared to Magento 1.X. Merchants using M2 as their eCommerce platform benefit hugely from a system that’s bigger, speedier and more attentive to the fast-changing needs of any modern business.
Magento 2 is suitable for businesses of all sizes, from large retail enterprises to small independent start-ups. With a whole host of advanced features available out-of-the-box, the platform’s flexibility facilitates rapid business growth without the need to upgrade or expand with bolt-on modules or additional complex development.
Quick, slick shopping journeys are at the forefront of the M2 platform. Built with consumers’ user experiences in mind, you can be sure that all customers will be able to browse and check out with the greatest of ease, at any time, on any device. Additionally, full page cache capabilities help to make stored pages and product catalogues load faster than ever before.
Magento 2 is extremely security-conscious, ensuring that transactions and customer records are kept safe and air-tight at all times. With regular maintenance and upgrades constantly improving the system, your store will consistently stay several steps ahead of anyone looking for potential security exploits.
The back office area allows your eCommerce managers to easily update product information and descriptions. By upgrading to a Magento Commerce licence, merchants can have even more control over the finer points of the storefront. This includes editing page layouts with drag-and-drop features and scheduling seasonal promo events ahead of time.
Already using an earlier version of Magento? Find out why – and how – you can migrate your existing Magento 1.X store to a Magento 2 build by clicking here.
If you’re looking to use Magento 2 as your eCommerce platform, get in touch with Klova today to find out how we can help you.
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