How Magento is supporting Christmas shopping success

eCommerce has become a major part of the Christmas shopping season in recent years. As online sales have ramped up over the course of 2020, it’s expected that eCommerce will play an even more vital role for businesses during the busiest period in the shopping calendar this year.

It’s predicted that 2020 will be the year when online shopping reaches record levels. Throughout the course of the year, eCommerce retail sales have seen a massive rise with physical stores closed and more people ordering deliveries from home. As we approach a festive season filled with uncertainty, many consumers are likely to do all (or at least the vast majority) of their Christmas shopping online this year.

For online retailers needing to meet such high demands this winter, there are several things that the Magento platform excels at for ensuring websites remain stable and secure throughout the busy period.

Customer experience

The first port of call is to make sure businesses provide a suitable shopping experience for all customers. There’s nothing more frustrating than a customer journey that’s confusing or elaborate and complex. Online stores should keep things simple with clear action buttons to select product options, adjust quantities and add items to basket.

On top of that, finding their current shopping basket, saving items to an account or wishlist and proceeding to checkout and payment all need to be clearly visible and accessible. Without a clear and intuitive user experience, retailers could see a lot of potential sales being abandoned and even customers being deterred from shopping at their store altogether. Magento puts customer experience front and centre to keep customer engagement levels high and ensure retailers see smooth sales.

Security

With an increase in traffic and sales also comes a potential increase in malicious activity. Scammers and hackers may take any opportunity to exploit customers and businesses alike, while we’re all busy focusing on our objectives and goals. This makes it all the more important to ensure the walls stay up, by proactively putting preventative measures in place.

The best way to manage this is to ensure that your eCommerce software platform and any integrated third-party software remains up to date according to the latest versions. Incremental updates often include bug fixes and patches that are vital for keeping your store and your customers safe from malicious activity. With regular updates made to the Magento 2 system, businesses can rest easy in the knowledge that they’re always protected from potentially damaging unauthorised activity.

Back-office management

It’s not just the storefront that needs to be simple and intuitive to use. The back-end management system should also be easy to understand for sales and order fulfilment teams too. Remember, staff members are people just like your customers, and they’ll want to carry out their daily tasks in the most straightforward and stress-free ways to process sales quickly and keep business moving smoothly.

Magento 2 features a revamped and intuitive interface in the admin area. This allows sales teams to easily navigate their way around to find order information, update promotional content and make necessary changes to products and categories. You can check out what we said about the user benefits of Magento 2 for eCommerce managers in a bit more detail on our blog.


To find out more about how Magento 2 offers a robust system that can withstand the high demands of holiday shoppers, take a look at their deep-dive into how the platform’s latest iteration – version 2.4.1 – is geared up to ensure eCommerce success this winter.

If you’re looking to revamp your eCommerce platform in the new year, speak to Klova to find out how we can help you and even give you a live demo of Magento 2 in action.

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