When deciding on Magento as the platform for your eCommerce business, you may be wondering which option to go for out of Magento Open Source and Magento Commerce.
Magento has always been available in two editions: a free model and a paid licence. Each of these comes with their own benefits, but like most things in life, you generally get what you pay for!
When Magento first launched, these options were known as Community Edition and Enterprise Edition. If you’ve been familiar with those names in the past, it’s time to take note of a bit of rebranding. In recent years, the free Community edition has become Magento Open Source, whilst the larger, licensed version is now Magento Commerce.
Here we take a look at the differences between the two editions and tackle some of the common myths and misconceptions surrounding them.
Every business is always looking for ways to keep costs down, so it’s often a tempting prospect to opt for a free platform over paying for a licence. This is especially common among start-ups or developing businesses wanting to keep costs to an absolute minimum.
Because of this, the free Open Source version has been ideal for small businesses. Not only does it offer a cost-effective model for operating an eCommerce store, it also comes with basic features for those with minimal need for add-ons, customisations and complex development.
For big retailers and trade ordering companies, however, free can only get you so far. Having a Magento Commerce licence is more geared towards larger enterprises trading with consumers and businesses on a much wider scale, coming with a whole host of advanced features straight out-of-the-box.
Both editions of Magento allow eCommerce businesses to reach target customers, advertise and sell their products online. With stock management controls, integrated payment gateways and sales reporting features, both versions of Magento offer the absolute essentials for trading and keeping track of those all important figures.
With Magento Commerce, however, you get significantly more bang for your buck, thanks to various advanced tools and functionality that allow eCommerce managers to have much greater control. Features like Page Builder and Visual Merchandising gives your team the opportunity to create and preview landing pages, promotional content and more using simple drag-and-drop controls.
Improved management tools like these mean that eCommerce managers can dynamically schedule special banners, page layouts, price changes and promotional offers for events later in the year. For example, Magento Commerce allows you to set up and schedule your Christmas promos earlier in the year (when you have a bit of time on your hands), saving you the hassle of doing it all in the busy period.
Magento Commerce also makes life easier for businesses trading B2B, allowing them to take advantage of trade accounts for customers, requisition lists, bulk ordering, quoting and even payments on account. The scalability and flexibility of the system also means businesses starting small don’t need to worry about outgrowing the platform.
Additionally, Magento offers another upgrade to the Commerce package that allows eCommerce managers to get on with the day job, free from the worries of tech support. By choosing Magento Commerce Cloud, your store will also be hosted on Magento’s own cloud servers providing you with a dedicated support service.
In the past, it’s always been up to businesses to find their own hosting providers that meet the minimum server requirements for a Magento store. This is typically one of the most frustrating parts of running an eCommerce website, as you want a good provider, a stable solution and all for a reasonable price.
By choosing Magento Commerce Cloud, all the stress is taken out of hosting as Magento handles everything for you. You get an always-on service with dedicated Magento support available, leaving you to stay focused on changes and improvements to your products, stock levels and upcoming promotions.
Why worry about anything else?
Magento Commerce and Magento Commerce Cloud certainly offer the best possible services for online retailers. Purchasing a licence may feel like an added cost to the business, but really it’s more of an investment in the latest technology, keeping you a step ahead of the competition and providing excellent shopping experiences for your customers.
Discover how Klova can help you to get a new Magento Commerce store up and running. Speak to us today and let’s get started on your new project.
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