I.C. Brindle & Co.

Supplying vital safety and rescue equipment to emergency services

I.C. Brindle reaches out to more customers with a Magento store

Our latest client I.C. Brindle & Co. is a global supplier of safety equipment, providing specialist products for the marine industry and emergency services. In looking to modernise their eCommerce service, they asked Klova to design and implement a brand new Magento platform.

Klova - Client Case Study - IC Brindle & Co

About I.C. Brindle & Co.

I.C. Brindle & Co. has been working with various commercial enterprises and public services for 25 years. While based in the UK, more than half of their sales are exported around the world. This means I.C. Brindle’s online store is a central pillar and vital component of their overall business.

Project Features

  • New Magento 2 implementation
  • Modern UX/UI design
  • Full product data migration
  • B2B customer accounts

Klova - Client Case Study - IC Brindle & Co

Project Background

Wanting to stay one step ahead in their eCommerce operations, the business decided to implement a new Magento 2 store for a service that’s quick, reliable and future-proof. With B2B trading at the heart of I.C. Brindle’s business, Magento 2 was the obvious choice for its focus on specialist B2B features like trade customer accounts and specific pricing by customer groups.

Magento’s flexibility and scalability make it the ideal platform for an eCommerce website that’s guaranteed to last for many years. This gives I.C. Brindle the peace of mind that their online sales channel is robust and works for their customers just as much as it works for their internal sales team.

Magento 2 offers a vital lifeline

As industry leaders in supplying equipment for safety and protection, I.C. Brindle & Co. feel the importance of getting the right products to the right people as quickly and as efficiently as possible. To accomplish this, their new website needed to be easy for users to navigate, select products and check out.

By applying for a business customer account, operators in the marine industry and emergency services can have the option of purchasing items in bulk. Thanks to advanced B2B eCommerce features in Magento 2, I.C. Brindle can assign business accounts to specific customer groups set up in their admin dashboard. This allows them to set alternative pricing rules or bulk-buying benefits for certain customers.

Klova - Client Case Study - IC Brindle & Co

Magento 2 also offers I.C. Brindle’s eCommerce managers various intuitive tools to easily manage products, category assignment and general page content like promo text and banner images. For any quick product updates, new promotions or changes to key information, the I.C. Brindle team don’t need to rely on advanced IT professionals or external web support.

The Magento system facilitates easy Order Management and Content Management to make life easier for the business to operate quickly and efficiently. That said, Klova remains on hand to provide support for any future developments I.C. Brindle wish to implement beyond the capabilities of the user-friendly admin system.

Klova - Client Case Study - IC Brindle & Co

To find out more about how Klova can support your business with a new Magento implementation, get in touch today to discuss your needs and request a demo with one of our consultants.

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