Casual and competitive riding gear for horse owners
Our client Ayr Equestrian supplies equine enthusiasts with a wide range of clothing and equipment for riders and horses alike. Previously operating with a Magento 1 store, they came to Klova to carry out their upgrade to Magento 2.
Ayr Equestrian works with a range of brands in the equine industry to provide horse riders with everything they need to care of their horses, as well as suitable riding gear for casual riding and competitive events. On top of that, Ayr Equestrian’s show unit travels to horse shows and events across the British Isles every year.
Their online store is one of their biggest sales channels, making it an important asset to the business. However, with support for Magento 1 stores expected to end in June, Ayr Equestrian made sure to upgrade their store to Magento 2 with the help of a Magento Solution Partner.
At Klova, we took the opportunity to redesign the layout and user journey to suit modern shopping habits, all whilst retaining Ayr Equestrian’s brand identity and visual scheme. The finished result is a store that’s fully responsive for a wide range of devices and easily navigable for customers to quickly find the products they’re after.
Ayr Equestrian’s new website was implemented as one of Klova’s Accelerator Packages, in which we focused on setting up a Magento 2 store using Magento Commerce Cloud in a short timeframe. Operating with speed-to-market in mind, we combine bespoke page designs with Magento’s out-of-the-box eCommerce features for a standard store setup.
For added functionality, we continued to work on the Ayr Equestrian store after going live. This will allow customers the ability to save products for later in their own wishlists and to take advantage of a loyalty scheme for exclusive rewards and discounts. We’ll achieve this through additional development on the Magento store and integration software that links the website with their EPOS system.
On top of that, we’re continuing to work with their eCommerce managers to provide support and marketing assistance on a regular basis. This includes access to design resources for new promotional banners and content creation for topical news and blog articles.
With many real-world showcasing events across the country facing cancellation due to the ongoing pandemic, Ayr Equestrian’s physical show unit has been restricted in its touring capabilities this year. However, with the new website in operation, the team have instead turned their attentions to fulfilling greater volumes of online orders and reliable deliveries.
Find out how an Accelerator Package from Klova can help you get up and running with a Magento Commerce 2 store in just a matter of weeks. Speak to one of our team today for more information.